The typical cost of installing indoor business signs is between $2,000 and $5,000. But when we look at it from a bigger perspective, prices range from as little as $100 for an A-frame sign for passersby to even $200,000 for an illuminated and double-sided sign located for the highway. All in all, we can say that storefront sign size as well as used materials and design elements all affect how much does an outdoor business sign cost. If you want to get a clearer picture for potential cost of your business sign, you can check below tables for sign type and material type costs.
Since there are so many different types and sizes of indoor business signs as well as outdoor business signs, the prices can change based on each unique request. Generally speaking, outdoor business signs are more expensive than indoor signs for business. Because they need heavier and more durable materials and usually, they are larger than their indoor counterparts.
But here, your company location, your business niche as well as budget and design preferences will all influence the cost of your small business sign. Yet, if you want to get a general idea of storefront sign costs for common sign kinds, you can check out the table below.
Sign type | Average cost | Details |
$100 – $500 | • The materials can be wood, metal or plastic • You can use these signs outside, especially during business hours for more visibility | |
Awning sign | $500 – $5,000+ | • It is possible to integrate it to the fabric awning structure and place at the storefront • You can print or even sew graphics on the awning material |
$2,000 – $20,000+ | • This sign type uses letters or logos and mounts them on the building facade • Materials can be metal or plastic. And you can illuminate them with LED or neon lights | |
Digital / electronic message signs | $5,000 – $10,000+ | • These outdoor business signs come with electronic display using LED, LCD or other tech to show images and even videos • The cost of these outdoor signs for business can start at $50 and go up to $30,000+ • You can update them via software whenever you need |
$2,000 – $20,000 | • They are great if you need 24/7 visibility • These signs have flat panel signs with LED using pixel grids to showcase images and text • Also, they are energy efficient with a long lifespan | |
Monument sign | $5,000 – $20,000+ | • Monument signs come as freestanding and ground-mounted near entrance • Materials can be stone, brick or metal • You may need to first install concrete foundation and structural support for larger ones |
Neon sign | $1,000 – $30,000 | • They are great if you need 24/7 visibility • It comes with a glass tub filled with neon gas. And it works and illuminates itself when electric current passes • You can prefer this eye-catching style for branding |
Pylon signs | $10,000 – $200,000+ | • These are tall and freestanding signs, and you need to support them with one or more poles • They have an illumination option from the inside for 24/7 visibility • For larger sizes, they may need concrete foundation and structural engineering |
$500 – $5,000 | • Hang it outside wall of your building • Materials include aluminum, plastic or wood • It comes with different graphic design and lighting options | |
Window sign | $100 – $1,000 | • You can attach it inside or outside of your window • It is possible to use vinyl graphics, letters or glass-based paintings |
$150 – $400 | • You can suspend or hang them from a ceiling or bracket • These are common storefront signs for the purpose of navigation or decorative | |
$100 – $750 | • They are made of transparent acrylic sheets and have durable material • You can print or engrave them for a sleek and modern look | |
Wooden Signs | $500 – $1000 | • For rustic lovers, offers high quality wood • Generally used for indoor business signs but it can be suitable for outdoor with correct varnish |
$100 – $750 | • It has higher letters, and you can choose metal, acrylic or wood material • Ideal to create 3D effect for visually appealing look | |
$250 – $2,500+ | • Mounted perpendicular to a building’s facade or wall for high visibility from a distance • Ideal for attracting foot traffic in busy shopping areas or narrow streets | |
$500 – $3,000+ | • It has a translucent panel to lit it with LED or fluorescent lights • Since it is visible day and night, it is preferrable for outdoor signs for businesses | |
$800 – $4,000+ | • Great for outdoor storefront signs or with a pole signage to grab attention from passerby looks | |
$200 – $1,500+ | • Generally, it uses acrylic material for more professional look • You can personalize it with custom graphics, laser-engraved designs and different color palette | |
$150 – $1,500+ | • It is usually a circular sign on a pole or stand. You can use it only for branding or indoor directional purposes • You can prefer lighted or non-lighted versions | |
$20 – $200+ | • It is a freestanding outdoor business sign for places like lawns or outdoor areas • Lightweight materials like plastic or metal can be quite useful if you are going to use it for local advertising such as campaigns or real estate | |
Vinyl Sign | $30 – $500+ | • Vinyl material is ideal for both indoor and outdoor applications• Thanks to its flexibility, it is possible to print graphics, logos or text on these signs • You can attach those to surfaces like interior walls or windows |
Vinyl Banner | $50 – $1,000+ | • This once again uses vinyl material for durable features, and you can use those banners for advertising, events or promotions • You can hang those on fences, walls or basic steel poles and benefit from high-quality graphic design printing options |
$500 – $4,000+ | • As the name suggests, this small business sign is illuminated from the back • Particularly good for outdoor signs for night since it will bring visibility and clarity | |
$100 – $500+ | • Basically, these are flag-like designed for outdoor signs for businesses on a pole • You can use them outdoor like shops or event places | |
Carved Sign | $300 – $3,000+ | • These sign types are engraved on materials like wood, stone or metal • If you are looking for craftmanship and a more aesthetic look, this one is ideal |
Post and Panel Sign | $200 – $2,500+ | • Panel-type signs are usually on poles • You can use it in larger areas for navigation and informative purposes |
$500 – $5,000+ | • These signs use LED lights for illumination • They are ideal for both indoor business signs and outdoor business signs | |
Vehicle signs | $250 – $5,000 | • These can have magnetic, or vinyl graphic designs and you can apply them to company vehicles for example • It is a way of constant branding since your business logo will always be visible on the go |
More classic and yet budget-friendly options. You can also think them as with colorful fabric with your business name and logo on them. They are always eye-catching and can keep your customers dry on rainy days. In this option, we expect to pay anywhere from $500 to $5,000 for installation.
These are bigger signs with towering option, and you can use those as illuminated signs to become visible near highways. They are more expensive ($10,000 to $100,000+!), but they can act like a statement piece. And these are usually perfect for businesses in high-traffic areas like shopping centers and hospitals.
More low-key pieces and usually made of stone or wood. Your businesses is out away from the main road, you can think them as an option. We can expect to pay between $5,000 to $20,000 for installation overall.
Here, it is key to choose the right sign for your business. But there are multiple factors to weigh in. You should consider your budget, business location and overall brand image. You can think like that: is my brand more modern or my small business sign need a rustic look for its niche? Additionally, exploring various business sign design ideas can help you visualize what aligns best with your identity. Think about how the sign will attract your target audience while conveying your core message. Ultimately, a well-designed sign should not only be aesthetically pleasing but also effectively communicate the type of products or services you offer.
But do not underestimate the power of signage ever. Because a great signage design with correct material can make a huge difference in attracting customers.
You should consult with a professional. Here, a signage company can help you choose the best type of sign material for your needs. They can provide you with insights into durability, visibility, and cost-effectiveness of various options. Additionally, if you’re considering stainless steel signs, it’s important to learn how to maintain stainless steel signs to ensure their longevity and appearance. Regular cleaning and appropriate care can significantly extend the life of your signage while keeping it looking pristine. They can guide you through different options, from durable outdoor materials to vibrant indoor displays. Additionally, if you’re considering illuminated signs, channel letters sign types explained can provide you with valuable insights into their visibility and aesthetic appeal, ensuring your brand stands out effectively.
Sign material | Average price range | Details |
Painted wood | $50 – $500+ | · This material is always affordable and gives a simple yet rustic wood if you are a lover of those styles · But it is sensitive to weather conditions and can get damage easily |
Fabric | $100 – $1,000+ | · You want fabric pattern, you can use plastic, vinyl or nylon options to resist fading · These ones for ideal for banners or mount into the awning structure above storefront signs |
Punched metal / metal lettering | $250 – $2,000+ | · They are quite strong and weather resistant · You can both create a modern or retro look with them |
Neon | $200 – $1,000+ | · Neon material is suitable for glass tubing letters. They are filled with neon gas, so it brings light when power is on · Yet, neon signs can get weather damage more frequently |
Acrylic / Plexiglass | $150 − $1,500+ | · Acrylic material is more durable and weather-resistant compared to above ones · You can have clearer options that can adapt to indoor or illuminated alternatives |
Vinyl | $20 − $500+ | · Vinyl material is way more affordable and versatile · You can combine these with window decals and apply to vehicle signs and banners |
Aluminum | $150 − $2,000+ | · Another durable material is aluminum thanks to its Lightweight and rust-resistant features · They are preferable for outdoor signage and direction signs |
Digital Signage (Screens) | $1,000 – $10,000+ | · Digital signs are for dynamic and changing content such as for presenting texts, images as well as videos · These are common in high-traffic areas like shopping malls or digital billboards to grab attention of walkers |
When it comes to putting up a small business sign or storefront sign, the type of sign or your preferred material is just the tip of the iceberg for cost calculation. Because here, we have some other things that can affect how much overall cost will be:
Overall, if your sign installation involves various vendors and contractors, this scenario can add hundreds or even thousands to your total cost depending on your project plan.
Is outdoor sign a type of sign?
Outdoor signs are visual displays, and they are placed outside a business to attract customers. You can also use them to give information and promote branding. They include storefront signs, banners, yard signs, LED signs and many more types.
Do all companies need a signage permit?
Most local governments need licenses for commercial signs over a specific size or height. Want to find out the rules and regulations in your region, you can get in touch with the planning or zoning department.
Where do I place my small business sign?
The type of sign, the location and your company’s brand identity along with local zoning rules and restrictions will all affect your possible places to hang or mount your storefront sign. Generally speaking, the most visible location is the most ideal one for company signs.
How much do outdoor business signs cost?
Typical cost of installing a company sign is between $2,000 and $5,000, although prices can range from as little as $100 for a simple sign to as high as $200,000 for lighted, 3D pylon signs for example. When planning for a sign installation, it’s essential to consider factors such as location, visibility, and local regulations. Following sign installation best practices can help ensure that your investment not only attracts attention but also complies with any legal requirements. Additionally, collaborating with experienced professionals can improve the durability and effectiveness of your signage, ultimately maximizing its impact on potential customers.
Are outdoor signs durable?
Lifespan of outdoor signs depends on the materials you choose as well as environmental conditions like rain, snow and wind. High-quality signs can last several years. But cheaper material options may need replacement more frequently.
Why do I need indoor signs for my business?
Indoor signs can be decorative but also, they can help to show important information, guide customers to create a welcoming atmosphere. They can enhance customer experience and with a few messages and communication tricks, they can even encourage impulse purchases. Plus, they can support your brand visibility.
What types of indoor signs are available?
There are various types of indoor signs, but we can mention most common ones below.
What is an indoor sign cost?
Cost of indoor signs varies based on factors like size, materials, design details and quantity. Simple signs can start at a low price like $100 while custom designs or larger indoor signs may cost more, like up to $1000.
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